Join early access
Design-led brand audit
The Brand Audit gives you a clear, practical answer. I look at your brand, website, socials and sales materials with a Creative Director's eye, then send you a written action plan and a personal video showing the changes I would make first.
For when you know something is not quite landing, but you need someone to make the next step obvious.
Creative direction shaped by
Built from Olivia's experience as a Senior Designer and Creative Strategist, now applied to founder-led businesses through Brand Studio & Co.
01 · The problem
Your work might already be good. Your clients might already say so. But when the brand around it is not doing its share, everything starts to feel oddly harder than it should. You over-explain. You tweak bits. You wonder if it is the logo, the website, the copy, the photos, or all of it.
Most founders in this position do not need more tabs open or another generic checklist. They need a calm, experienced read on what is happening, what matters commercially, and what can wait.
02 · Who it's for
03 · The audit lens
I review the parts a buyer is likely to notice first, then rank what needs attention by impact. The point is not to mark your brand down. It is to make the next right fix obvious.
Can a stranger quickly understand what you do, who it is for, and why it matters?
What your brand signals before someone has worked very hard to understand it.
Whether the right things are said in the right order.
Whether your website, socials, PDFs, decks, print and digital materials read as one business.
Whether your testimonials and credentials are doing real work.
Whether the next step feels obvious, easy and worth taking.
04 · What you get
Deliverable one
Your strengths, your gaps, and your three priority fixes ranked by design and commercial impact, each with the why and the how. Plus quick wins you can use straight away. It is designed to be read, used and returned to.
Deliverable two
Me, on your website or materials, walking you through what I am seeing and why it matters. It is personal, practical and specific to your brand, not a generic screen recording.
"The aim is not to change everything. It is to stop guessing and know where to start."
05 · How it works
Secure your audit and fill in a short intake form. It is mostly links, context and what has been bothering you.
I go through your brand the way a new client would, then rank what I find by impact.
You get your written plan and personal video, ready to use straight away or hand into a bigger Brand Edit.
06 · The format
A sales call is useful when we are scoping a bigger project. The audit is different: it is a focused review of what already exists, built to give you a clear diagnosis before you commit to the next stage.
You still get me personally, walking through your brand on video. The value is in the quality of the read: what is working, what is confusing people, and what needs to change first.
07 · Free first step
The Brand Clarity Scorecard is a two-minute check of your positioning, first impression, visual consistency and next step. It is useful on its own, and it will show you whether the full audit is the right next move.
Take the free scorecard
08 · After the audit
If the fixes are light, you can take the audit and make the changes yourself. You will know what matters, what order to do it in, and what not to waste energy on.
If the audit shows you need deeper creative direction, we can turn it into a bigger piece of design work: brand identity, website direction, social templates, app or digital screens, print materials, pitch decks and launch assets.
Early access
Join the early access list for the first details and the first chance to take a place.
A practical first step for your brand, website, socials and sales materials.
09 · A note from Olivia
I am Olivia Robinson-Naylor, a Senior Designer and Creative Strategist. My work sits across brand systems, publishing and book design, digital materials, medical communications, cultural organisations and founder-led businesses.
That mix has made me good at one particular thing: finding the point where strong work is being made harder to understand than it needs to be. The audit is a focused version of that. I look at the brand like a new client would, then tell you what to fix first, what to leave alone, and what would make the biggest commercial difference.
What that means for your audit
Olivia
10 · FAQ
No. The Brand Audit is a productised diagnostic, so the process is simple: you send the links and context, I review the work properly, then you receive a written plan and personal video walkthrough.
The audit still works. I review whatever exists: Instagram, a sales PDF, a booking page. The plan tells you what to build first rather than what to fix.
A written action plan covering your strengths, your gaps, three priority fixes ranked by impact and quick wins, plus a personal video walkthrough.
The audit stands alone, but it can also become the first step into a bigger Brand Edit project covering brand design, website direction, social materials, digital assets, print materials and wider creative direction.
Founder-led businesses with real traction: coaches, consultants, therapists, authors, educators, creatives, wellness and premium service businesses. UK and US both fine, everything is async.
Then reply and tell me. You get honest direction, but it should still feel like a conversation. If something does not land, I would rather know.
Once the review is delivered the work is done, so no. But if the audit doesn't give you at least three things worth fixing, tell me and I'll look again at no charge.
Ready when you are
A clear first step for your brand, website, socials and sales materials.