Free brand clarity scorecard

Is your brand making the next step obvious?

Answer twelve quick questions and get a score out of 100 across positioning, first impression, message hierarchy, visual consistency, proof and next steps.

It is a quick first read before the full Brand Audit, built for the moment when you feel a bit lost and need to know where to start.

Brand clarity scorecard graphic with score bars and an elegant score number

Positioning clarity

1. A stranger can tell what you do within five seconds of landing on your site or profile.

2. You describe your business the same way every time, not three or four different versions.

3. You could say who this is for in one sentence, without a long explanation.

First impression

4. Your website, Instagram and any printed materials look like they belong to the same business.

5. The first thing people see reflects the quality of the work you actually do.

Message hierarchy

6. The most important thing you want a visitor to know comes first, not buried halfway down the page.

7. Your homepage or profile says one main thing clearly, rather than trying to say everything at once.

8. Someone could skim your site in ten seconds and still understand your offer.

Visual consistency

9. You use the same colours, fonts and photography style everywhere people find you.

10. Nothing on your site or profile feels left over from an earlier version of your business.

Proof, trust and next steps

11. Visitors can quickly see evidence that your work gets real results.

12. The next step, book, buy or enquire, feels obvious wherever someone lands.

Back to the audit page

0/100

The area I would look at first:

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